The pandemic hasn’t slowed the advertising and subscription dollars flowing into digital audio, creating new opportunities for advertisers and content creators

Because more than 8 in 10 US adults tune in to traditional radio at least once per month, advertisers still turn to the medium for reach. This year, two-thirds of all audio ad spending will go to traditional radio, and although this share will decline through 2025, it will still total more than $11 billion per year.

While digital audio reaches fewer people than radio, two-thirds of US adults use these products, and that number is growing: This year, US digital audio listeners will grow to 218.6 million, increasing to 230.8 million in 2025.

In addition to advertising, publishers in this sector are investing in building up subscription businesses, many of which place streaming behind paywalls absent of advertising. And their investments are paying off: Digital audio subscription revenues will...

Report Preview US Audio Advertising Forecast 2021 * This chart and data were pulled from The US Audio Advertising Forecast 2021 by Insider Intelligence. Purchase the report below for $1,995 for immediate access. Get the Report Today Because more than 8 in 10 US adults tune in to traditional radio at least once per month, advertisers still turn to the medium for reach. This year, two-thirds of all audio ad spending will go to traditional radio, and although this share will decline through 2025, it will still total more than $11 billion per year. While digital audio reaches fewer people than radio, two-thirds of US adults use these products, and that number is growing: This year, US digital audio listeners will grow to 218.6 million, increasing to 230.8 million in 2025. In addition to advertising, publishers in this sector are investing in building up subscription businesses, many of which place streaming behind paywalls absent of advertising. And their investments are paying off: Digital audio subscription revenues will... Get the Report Today Other Related Reports The US Time Spent with Media 2021 Update A pandemic-disrupted 2020 led to even more time spent with digital media than we anticipated. US adults spent an average of... ACCESS FULL REPORT The US Digital Ad Spending 2021 Report One of the pandemic's overarching effects was accelerated digital transformation across the economy and society. A steep increase in... ACCESS FULL REPORT To learn more about Insider Intelligence and our Marketing coverage, click below and fill out the form, and a member of our team will be in touch with you. Learn More

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