Instant Alert: 15 little-known facts about Under Armour

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15 little-known facts about Under Armour

by Lara O'Reilly on Nov 29, 2015, 6:20 AM

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The sports apparel brand Under Armour is booming, with the company on track to generate around $4 billion in revenue this year.

Its market share has skyrocketed in the US, partly thanks to memorable marketing campaigns and the company's knack of picking spokesmodels just as they are about to reach the top of their game: Misty Copeland, Stephen Curry, and Tom Brady to name a few.

But Under Armour had humble beginnings, and it has met some surprising hurdles and peaks along the way to its multibillion-dollar success. Check out some of the more surprising facts about Under Armour. 

SEE ALSO: 11 things hardly anyone knows about Nike

1. Under Armour's billionaire founder Kevin Plank didn't get off to the best of starts. He was thrown out of private high school after failing two classes and for his part in what Forbes described as a "drunken brawl" with some Georgetown University football players.

Source: Forbes



2. But things picked up for him. Plank went on to get a scholarship at the University of Maryland, where he was a walk-on for the football team (he's not pictured here). He eventually became the team captain.

Source: Forbes



3. Founding Under Armour wasn't Plank's first job. He had a flower business, parked cars, and "grew a shaggy beard, and sold T-shirts and bracelets at Grateful Dead concerts."

Source: Forbes



See the rest of the story at Business Insider


 
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