Instant Alert: The countries with the world's best digital brands

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   The countries with the world's best digital brands by Alex Lockie on Nov 29, 2015, 8:03 AM Advertisement The Digital Country Index from Bloom Consulting ranks 180 countries on their "digital brand appeal," or people's proactive interest in the countries based on billions of online searches. The Index measures nations in five dimensions: tourism, talent, exports, investment, and national prominence. Countries with a high ranking in any given dimension have an above-average number of searches that include the country's name along with other key words.  Read highlights of the report below or read the full report here.  SEE ALSO: Here are the most and least peaceful countries China scored highest in the investment dimension. That means there were more searches for things like "invest in China" or "Chinese stock market" than any other country. The US, India, Brazil, and the UK followed China. The US was a close second in the investment dimension. In the tourism dimension, the big winners were in southern Europe, with Spain, Italy, and France ranking first, second, and fourth respectively. See the rest of the story at Business Insider   Share the latest business news with your network: Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011