Fully understand mobile banking with this chart.
 | | NEW CHART & DATA: FINTECH | | Mobile banking is no longer enough for consumer retention and acquisition… The exponential growth of smartphones and mobile devices, coupled with greater internet penetration, has brought a seismic shift in the way people choose to bank. Customers are now more likely to check their balances or transaction histories on their handheld devices, be it smartphones, tablets, or wearables, rather than through desktop or via traditional bank visits.
 | | | | Despite slight differences in mobile banking rates across the EU, Australia, and US, figures suggest mobile banking is reaching a saturation point. In the US, 76% of consumers checked their balance or last transaction on a mobile device, compared with the 18% who used their laptops or desktop computers.
Saturation means that offering mobile banking apps, no matter how sleek and trendy, is no longer sufficient to capture and engage consumers. If incumbents want to retain consumers and stave off challengers, they should implement digital strategies that allow them to not only develop innovative mobile products and services, but also help them keep a pulse on shifting consumer behavior.
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