For the ninth consecutive year, our analysts at eMarketer have identified the top developments that should be on marketers' radar in 10 Key Digital Trends for 2021.
This year has been rife with uncertainty: a global pandemic, social unrest, political division, and a changing digital landscape – all of which profoundly affect marketers' ability to reach their audiences.
For the ninth consecutive year, our analysts at eMarketer have identified the top developments that should be on marketers' radar in 10 Key Digital Trends for 2021.
Trends and predictions in the full report include:
- Prediction No. 1: Big Tech May Be Reined in, but No Breakups in the Immediate Future
- Prediction No. 3: A Retail Media Trio Rises Up to Challenge the Duopoly's Dominance
- Prediction No. 8: Despite the Hype, Social Commerce Will Stall at Checkout
Other questions answered in the full report:
- Will the crumbling of the cookie have an impact?
- Where will consumers go for their entertainment?
- What other long-standing effects has the pandemic and social unrest had on marketing?
- How will virtual events and live events co-exist?
- Will Disney become a streaming heavyweight?
You can access the full report by clicking below and filling out the form.
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