The global esports audience is exploding, bringing more money, professional gamers, teams, leagues, and maturation of the space

DIGITAL MEDIA REPORT PREVIEW The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023 * This chart and data were pulled from The Esports Ecosystem Report by Insider Intelligence. Purchase the report here to get immediate access to the full analysis. Get the Full Analysis Today → Esports and gaming have burst into the mainstream in recent years, transforming from a vibrant niche to a central form of entertainment around the world. While esports may have once stood for a subset of sports culture, it has grown into a full industry in its own right. All of that attention translates to more money in esports. Newzoo projects esports revenue to hit $1.8 billion by 2022. Money flows into esports through media rights, live event ticket sales, merchandise sales, and in-game purchases, but most of the revenue (69%) comes from sponsorships and advertising. Like traditional sports, the big money comes from sponsors, advertisers, and digital broadcast deals. This year, 82% of esports revenue will come from those sources. Sponsorship is set to make up the bulk of this, reaching $456.7 million, with media rights coming next at $251.3 million, and advertising taking up the last $189.2 million, per Newzoo cited by Statista. On the high end, Activate Consulting projects the industry will hit $7 billion by 2023, though industry consensus is a bit closer to $1.8 billion just a year earlier in 2022, per Newzoo. The growth comes after an audience boom, a proliferation of platforms, and a rush of interest from mainstream celebrities. Average revenue per fan (ARPF) is higher in the US than the rest of the world, but numbers are rising across the board: The global average was $5.50 in 2018 and is projected to hit $6.02 by... Access Full Chart Data & Analysis → Other report highlights you don't want to miss… The Sports Streaming Ecosystem Report How sports are going over-the-top and eroding the last bastion of pay-TV… Access Full Report → The SVOD Shakeout Report A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out… Access Full Report → This is just a preview of the information and insights you'll find in The Esports Ecosystem Report by Insider Intelligence. Purchase the report today for $495 to access the full analysis. Get The Full Report →

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