This week's top headlines and analysis from the Digital Health Briefing

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The headlines below appeared during the past week in our exclusive subscriber-only Digital Health Briefing, a daily email newsletter. Through six newsletters over the next seven days, you can experience what the Briefing has to offer for yourself for just $1.
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Digital Health Briefing

The Roundup

The headlines below appeared during the past week in our exclusive subscriber-only Digital Health Briefing, a daily email newsletter. Through six newsletters over the next seven days, you can experience what the Briefing has to offer for yourself for just $1.* Click here to get started!
Cityblock Health's latest funding helps it score a billion dollar valuation
Cityblock Health earned its stripes as a health-tech unicorn after raising $160 million in a Series C funding round. The startup provides virtual care and community health support services that address social determinants of health (SDOH) like transportation and housing in four major US cities. The pandemic put a spotlight on the health disparities that exist across the nation, and digital health ventures like this are working to fill in care gaps by addressing nonclinical health factors.
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Amazon arrived to the wearables game—but it might be too late
Tech behemoth Amazon's Halo fitness wearable is now available to anyone to purchase for $99.99. The Halo band and accompanying app—which measures health factors like body fat percentage, activity, sleep, and tone of voice—first launched in August on an invitation-only basis. The tech giant reports that it took feedback from invite-only users to debut a new feature, insights, which enables users to to view patterns—such as "peak periods of positivity and energy" per CNBC.

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Payers are gamifying health insurance with wearables
UnitedHealthcare is enhancing its well-being program Motion by offering enrollees a six-month Apple Fitness+ subscription and an Apple Watch free of charge. After six months, members enrolled in the program can apply program incentives to cover the cost of the Apple Fitness+ subscription and Apple Watch. The wearables market is growing, and smartwatch developers have been innovating to reel in consumers, especially amid the pandemic.
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Amazon is on track to bulldoze primary care
Amazon may be gearing up to make its virtual care platform, Amazon Care, available to employees at companies beyond Amazon for both primary and in-person care, according to early reports by Business Insider. This builds on a year of scaling the pilot program, and if Amazon scales Amazon Care to the public, it may leave smaller and newer telehealth companies struggling to catch up.
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GoodRx gains ground in telehealth as the Rx delivery space heats up
Digital pharmacy startup GoodRx is expanding its telehealth programs and free mail-order pharmacy services for its GoodRx Gold subscribers. At its crux, GoodRx offers discount prescription services, but over the last year it's been casting a wider net across digital health by diving into telehealth. As quarantine became the norm during the pandemic, consumers flocked to digital pharmacies as an alternative to brick-and-mortar options.
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