Instant Alert: This company with a 26-year-old CEO is being called Lululemon for hipsters

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   This company with a 26-year-old CEO is being called Lululemon for hipsters by Marina Nazario on Sep 30, 2015, 9:52 AM Advertisement Outdoor Voices wants to be Lululemon's next major competition. The young, chic athleisure brand launched in 2012 and has since been gaining traction and attention — especially on Instagram, where it has more than 33,000 followers. The founder of Outdoor Voices is 26 year-old Tyler Haney. With its high-wasted pants and tiny crop tops, the company appears to be targeting young hipsters with its women's line. The brand also has a men's line.  Here's what we know about Outdoor Voices.    Founder Tyler Haney went to Parsons school for design in New York where she began going to fabric mills. From there, she worked to create a fabric that was sweat-wicking and compression oriented for the brand's clothes. Now, she is CEO of Outdoor Voices. Instagram Embed: http://instagram.com/p/5LJvZ_yY3Z/embed/ Width: 658px   The design team comes from brands like Calvin Klein, Alexander Wang, and Lululemon. Like those brands, Outdoor Voices' clothing features a subdued color palette. Instagram Embed: http://instagram.com/p/2UlnW8yYyk/embed/ Width: 658px   The brand caters to both men and women, with full clothing lines for each. Instagram Embed: http://instagram.com/p/5qFD-4yYze/embed/ Width: 658px   See the rest of the story at Business Insider   Share the latest business news with your network: Email sent to: nguyenvu1187.love5@blogger.com   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011