[Analyst Webinar] How Our Top 15 Retailers Are Driving Sales

Consumer buying trends and spend forecast |

Please Note: Starting next week, announcements like this one will be sent from eMarketer Webinars and eMarketer Editors. Please make sure to whitelist the eMarketer.com domain to ensure delivery. Hi, Though ecommerce sales will hit the $1 trillion mark this year for the first time, growth will slow as consumers spend less, focus on value, and continue to return to physical stores. Retailers can gain market share by better understanding how their competitors are using marketing channels like social media and livestreaming to gain an edge. Join me (register here!) as I share the latest trends on digital buying and product category performance and reveal our top 15 ecommerce retailers. I'll also serve up our new US ecommerce sales projections through 2026. Reserve my seat → Please reserve your seat today for Wednesday, September 14 at 2pm ET / 11am PT. I don't want you to miss out! See you soon, Suzy Davidkhanian Principal Analyst This Meet the Analyst Webinar is made possible by Noogata. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

[Analyst Webinar] Why Retail Media Is Such a Hot Ad Market

Find out how heavyweights like Amazon and new players are innovating |

Hi, Join me (register here!) as I share reasons why retailers, marketers, and their ad tech partners should consider the rapidly surging—and seemingly recession-resistant—retail media market. I'll also cover our new forecasts for US digital retail media ad spending, ecommerce channel ad spending, and retail ecommerce sales. Reserve my seat → Please reserve your seat today for Monday, September 12 at 12pm ET / 9am PT. I don't want you to miss out! See you soon, Paul Verna Principal Analyst This Meet the Analyst Webinar is made possible by Criteo. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

Nordstrom is the latest retailer to lower its outlook

Retailers have lowered their outlooks due to mounting inventory—but sales may still be on the rise

Retailers have lowered their outlooks due to mounting inventory—but sales may still be on the rise Nordstrom recently lowered its forecast for full-year sales from 6% to 8% down to 5% to 7%. While the retailer did not expect the macroeconomic pressures to negatively impact customer spending back in Q1—due to its affluent customer base—demand began to lessen in late June, particularly at Nordstrom Rack, per CEO Erik Nordstrom. This could be representative of a larger trend, since many other retailers—including Macy's—are lowering their expectations for H2 2022, as customers shift their discretionary spending toward services, leaving retailers with an abundance of remaining inventory. While clearing excess inventory will continue to be a challenge for retailers for the remainder of 2022, there could be more promise in store than originally expected. "Nordstrom reported that its total sales rose 12% year-over-year in Q2, which shows that there are still plenty of consumers who are willing and eager to spend," said Zak Stambor, senior analyst at Insider Intelligence. Read the full story on Insider Intelligence Related articles How inflation will affect shoppers this holiday season View Article PepsiCo sees higher revenues, but inflationary challenges cut into profits View Article Expert analysis to make complex business decisions Find out why more than 100,000 corporate subscribers worldwide trust our unbiased approach to make grounded decisions about the future of their business. Become a Client Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

                                                           

[New Guide] How to Keep Viewers Hooked on Your Ad Campaigns

Learn the trends shaping the future of CTV advertising |

Hi, Connected TV (CTV) viewership is on the rise, bringing many benefits for advertisers. That's why we are pleased to offer this guide from our sponsor MNTN, which helps marketers learn to leverage real-time insights from CTV advertising to run effective creative refreshes. US viewers of CTV will top 223.3 million in 2022, representing 66.2% of the population, eMarketer's forecasts show. To capitalize on that audience, we expect advertisers to spend $18.89 billion on CTV campaigns this year, a 33.1% jump since 2021. But all that activity can also accelerate ad fatigue, which can be costly. Advertisers must continually iterate and refresh their ad creative to keep consumers engaged. MNTN's guide breaks down the best practices, benefits, and steps to take to maximize your media budget and keep viewers hooked. "Your Guide to Data-Driven Creative Refreshes on Connected TV" will also show you how to: Overcome CTV ad blindness: 83% of US TV viewers watch with a second screen in hand Revel in real-time: Creative refreshes via CTV produce consumer feedback as it happens Capture your creativity: Bottle your best ideas into an asset library to address future ad fatigue Get the Guide → Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

[Register] How to Unleash Powerful Customer Data

Merkle and Adobe share valuable lessons from ecommerce leaders |

Hi, Smart brands may be armed with insights on customer preferences, behavior, and intent, but many continue to struggle with how to turn that data into personalized commerce experiences. During this live Tech-Talk Webinar, our marketing guests from Merkle and Adobe will discuss how, by collecting and unifying customer data, ecommerce brands can power identity-based engagement. Register here for "Unlocking Customer Data: Important Lessons From Ecommerce Innovators," presented by Merkle, to learn how to: Create a single view of your customers to better understand their preferences Lead your customers through real-time, cross-channel shopping journeys Chart your own road map to personalized customer interactions Reserve my seat → Please reserve your seat today. Space is limited. This webinar will take place on Thursday, September 8 at 2pm ET / 11am PT. This Tech-Talk Webinar is sponsored content by Merkle. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

[Register] Drive Revenues in Video Advertising and Cut Costs Through Advanced Testing

How to improve OTT impressions and measurement |

Hi, Learn how to improve the performance and measurement capabilities of your over-the-top (OTT) advertising strategies. Our guests from Bliss Point Media's client strategy and econometrics teams will discuss how to drive revenues in video advertising and cut costs through advanced testing, as well as new experimental techniques to attract viewers. Register here for "How to Leverage Always-On Incrementality for OTT," presented by Bliss Point Media, a Tinuiti company, to learn: How always-on incrementality works to increase OTT impressions Why it's important for marketers to use this method to guide investment decisions in channels beyond streaming Compelling client insights on measurement programs from ecommerce, fintech, and consumer packaged goods brands Reserve my seat → Please reserve your seat today. Space is limited. This webinar will take place on Wednesday, September 7 at 2pm ET / 11am PT. This Tech-Talk Webinar is sponsored content by Bliss Point Media, a Tinuiti company. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

[Analyst Report] Retail Media Ad Spending Forecast Through 2024

Learn which ad formats drive the most sales for retail marketers |

Hi, A dynamic ad market is attracting a gold rush of advertisers, with some marketers more equipped than others. Our latest forecast and analysis of ad spending on digital retail media uncovers how brands can reach the vast audiences (and sales) that these networks attract. Download a complimentary copy of our analyst report, "Retail Media Ad Spending Forecast 2022: The Market Weathers Economic Turbulence," to learn: What top-ranking media networks are offering to advertisers Which ad formats drive the most sales for retail marketers What US brands will spend on retail media networks through 2024 Why retail media networks are more resilient to the potential recession Receive my copy → This eMarketer analyst report is presented by LiveRamp. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

Big Tech in 2022: challenges and opportunities for digital businesses

Despite recent slowdowns, the reign of Big Tech is just getting started

Despite recent slowdowns, the reign of Big Tech is just getting started After a round of disappointing earnings, stock prices fell for leading tech companies in H1 2022, and many digital companies have been negatively impacted by the loss. Even Big Tech giant Amazon had less than stellar ad growth in Q1, which suggests that the pandemic-driven ecommerce boom is over. Despite current challenges, Amazon will leverage the value and convenience of their Prime membership to improve the top line. The online retailer has already started recapturing its market share, by expanding its Amazon Go brick-and-mortar locations and leveraging innovative Walk Out Technology to collect first-party data on GPG products. Looking ahead, more disruptor brands may join forces with Amazon to make their products more accessible and affordable to larger audiences. While smaller D2C brands have historically resisted selling their products on Amazon, more companies may cave in as funding diminishes and growth slows across the digital economy. Subscribe to gain exclusive analysis and insights Related articles Here is a list of last mile delivery companies and startups transforming shipping and same day delivery View Article Why Amazon, UPS and even Domino's is investing in drone delivery services View Article Expert analysis to make complex business decisions Find out why more than 100,000 corporate subscribers worldwide trust our unbiased approach to make grounded decisions about the future of their business. Become a Client Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036