US consumers will form new patterns of device use as pandemic norms become habits that are here to stay

A Return to Pre-Pandemic Growth Get the Full Report →

As this latest phase of the pandemic begins to take shape, US consumers are returning to pre-2020 patterns of time spent with connected devices. The growth that started with the pandemic is slowing, and TV is making a comeback via the shift to connected TV (CTV). Mobile will account for about a third of the time that adults will spend with media this year. In The US Time Spent with Connected Devices 2022 Report, Insider Intelligence explores our forecast for time spent with connected devices in the US, including data on mobile, CTV, and other devices, and offers guidance on investing in apps, advertising, and marketing programs. In full, this exclusive report:

1 Identifies the growth trends for connected devices among US consumers in 2022 2 Discusses which political, economic, and social trends have shaped our estimates 3 Examines how marketers and strategists can use this information to make better decisions Get all of these insights and more when you purchase The US Time Spent with Connected Devices 2022 Report for $995. Buy the Report Today →

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