Direct-to-consumer (D2C) ecommerce is evolving as brands adapt to achieve profitable growth amid increased competition. Many digital natives are learning what it takes to win enduring brand status, while others have found that the early D2C playbook is no longer an easy path to riches. As established brands lean into their own D2C strategies, the true keys to D2C success are now coming into view.
D2C ecommerce is growing at above-average rates, but that's not enough amid rapidly increasing costs. US D2C ecommerce sales will rise 21.3% year over year (YoY) to $155.69 billion this year, accounting for 15.1% of total ecommerce sales. Despite a large and growing market opportunity, many digitally native D2C brands are withering under the strain of rising costs related to the supply chain and digital advertising, making profits elusive—even for the best-known brands.
Established brands are beating digital natives at their own game and account for most D2C sales. This year, established brands will account for 75.5% of the US D2C ecommerce market, and their sales will ...
 | Report Preview  * This chart and data were pulled from The D2C Brands 2022 Report by Insider Intelligence. Purchase the report below for $995 for immediate access. | | | Direct-to-consumer (D2C) ecommerce is evolving as brands adapt to achieve profitable growth amid increased competition. Many digital natives are learning what it takes to win enduring brand status, while others have found that the early D2C playbook is no longer an easy path to riches. As established brands lean into their own D2C strategies, the true keys to D2C success are now coming into view.
D2C ecommerce is growing at above-average rates, but that's not enough amid rapidly increasing costs. US D2C ecommerce sales will rise 21.3% year over year (YoY) to $155.69 billion this year, accounting for 15.1% of total ecommerce sales. Despite a large and growing market opportunity, many digitally native D2C brands are withering under the strain of rising costs related to the supply chain and digital advertising, making profits elusive—even for the best-known brands.
Established brands are beating digital natives at their own game and account for most D2C sales. This year, established brands will account for 75.5% of the US D2C ecommerce market, and their sales will ... | | | Other Related Reports |  TikTok's powerful algorithm and cultural relevance has made it the go-to platform for emerging shopping trends. To succeed on TikTok... ACCESS FULL REPORT |  The average tenure of the CMO has hit a 10-year low. While these executives are being squeezed from all sides of their organization, the biggest source of... ACCESS FULL REPORT | | |  To learn more about Insider Intelligence and our Marketing coverage, click below and fill out the form, and a member of our team will be in touch with you. | | | | |
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