[Roundup] Women Discuss Digital Change & Offer Advice to Rising Stars

Learn from industry leading brands |

Hi , Over the past year, digital technologies accelerated and reshaped how we work and socialize. In celebration of Women's History Month, we invite you to download a complimentary copy of eMarketer's Roundup "Industry Insights: Spotlight on Women Leaders." This collection of interviews with female marketing leaders explores digital acceleration and the changes it has brought in this new era. In this Roundup, you'll hear from CMOs and leading marketers at Deloitte, Danone, Purely Elizabeth, Dickies, and Kibou. Receive My Copy → This eMarketer Roundup is made possible by InMobi. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036

49% of U.S. CTV ad spend is on YouTube — now it's brand-safe, too.

Consumers prefer YouTube for ad-supported CTV content. Learn how to ensure that it's premium, brand-safe, and scalable to maximize your campaign potential -

"Insider Intelligence FYI" is part of your subscription to the Insider Intelligence Marketing Newsletter. View in browser here.

The advertising industry is laser-focused on innovation within the ever-growing category of connected TV (CTV). According to Integral Ad Science's annual Industry Pulse Report, digital experts are also invested. When asked about their top three priorities for 2021, CTV took the number two spot. With increased demand for CTV, high quality inventory can be limited. But when it comes to ad-supported streaming on CTV, YouTube is the place to be. Ready to press play on premium CTV inventory (safely)? Download IAS's CTV Brand Safety for YouTube guide to learn more.   DOWNLOAD GUIDE Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. IAS's mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. IAS is part of the Vista Equity Partners portfolio of companies. For more information, visit integralads.com Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2021 Insider Intelligence 11 Times Square, New York, NY 10036

Webinar: How to Step-Up Your Ecommerce Marketing Game

7 ways to win |

Hi , With ecommerce sales reaching an impressive $791 billion last year, according to the US Census Bureau, the overall benchmark for the online experience has risen dramatically. Now, merchants are faced with new challenges and will need to experiment with new channels, deploy their budgets strategically, and continue to analyze what works. Join Jonathan Woodward, head of new business, demand generation at Adobe Experience Cloud, Americas, for this live Tech-Talk Webinar. He will discuss how marketers can capitalize on ecommerce's unprecedented growth by improving the customer experience. Register here for "7 Marketing Strategies to Capitalize on Ecommerce Growth" presented by Magento Commerce, part of Adobe Experience Cloud, and learn how: Deploying fresh, personalized content can increase average order value by up to 20% Building custom sites for different brands, markets, and segments will set your company up for future growth Coordinating strategies across channels will positively impact the customer experience Reserve Your Seat → Please reserve your seat today. This live webinar will take place on Tuesday, April 13 at 2 PM ET. This Tech-Talk Webinar is sponsored content presented by Magento Commerce, part of Adobe Experience Cloud. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036

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The pandemic has unleashed a surge of digitization in banking—a trend set to continue even in the post-pandemic era

How Shifting Consumer Habits and the Coronavirus Pandemic Are Reshaping Banking Usage and Informing Banks' Investments in Branches, ATMs, Call Centers, and Digital and Mobile Banking Get the Full Report →

Digital banking channels are enjoying supercharged momentum as a result of the coronavirus pandemic. US consumers' banking behavior will continue to evolve through 2024, spurring banks to satisfy customer demands in both legacy and digital channels. In The US Banking Channel Forecast, Insider Intelligence forecasts the development of five key banking channels in the US between 2020 and 2024: branches, digital platforms, smartphones, call centers, and ATMs. The report identifies the drivers behind the trajectory of each channel's penetration, including changes in consumer behavior or advancements in technology. In full, this exclusive report:

1 Details the evolution of banking channel penetration in the US through 2024 2 Makes recommendations for how banks can maximize satisfaction in each channel in the new, post-coronavirus normal Get all of these insights and more when you purchase the US Banking Channel Forecast Report for $1,995. Buy the Report Today →

Interested in more eMarketer research? Buy The Essential Fintech and Banking Bundle and gain immediate access 10 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

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The short-video landscape is exploding, presenting new opportunities for marketers to tap into the engagement

Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape. Here's why.

In social media, the original use cases of connecting with friends and family and sharing status updates are gradually giving way to a different activity: engaging with entertaining content, often in the form of memes or videos.

In North America, 35% of internet users ages 16 and older said they used social media mainly to find funny or entertaining content, according to Q3 2020 research by GlobalWebIndex. Among Gen Z respondents worldwide (ages 16 to 23 last year), 45% said they used social media for this purpose, making it the No. 1 reason...

Report Preview The US Short-Video Landscape * This chart and data were pulled from The US Short-Video Landscape Report by Insider Intelligence. Purchase the report below for immediate access. Get the Report Today Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape. Here's why. In social media, the original use cases of connecting with friends and family and sharing status updates are gradually giving way to a different activity: engaging with entertaining content, often in the form of memes or videos. In North America, 35% of internet users ages 16 and older said they used social media mainly to find funny or entertaining content, according to Q3 2020 research by GlobalWebIndex. Among Gen Z respondents worldwide (ages 16 to 23 last year), 45% said they used social media for this purpose, making it the No. 1 reason... Get the Report Today Other Related Reports The US Gaming Ecosystem 2021 Report The coronavirus pandemic led to an increase in gaming usage and viewership of gaming video content, resulting in... ACCESS FULL REPORT The Livestreaming Landscape Report Livestreaming has gained newfound relevance amid the ongoing coronavirus pandemic. Viewership has grown across several... ACCESS FULL REPORT To learn more about Insider Intelligence and our Digital Media coverage, click below and fill out the form, and a member of our team will be in touch with you. Learn More

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Stimulus payments may lead to economic revival

What to read today: Mobile Order-Ahead and Delivery: Insider Intelligence scopes the digital ordering opportunity and explains why it is ripe for payments providers if they work to seize the current momentum in the space. We size the market for digital restaurant ordering and identify the core channels and technologies that providers looking to help restaurants digitize can use. Finally, we highlight key priorities and best practices that players can focus on in order to win a piece of the pie..

Every morning the Insider Intelligence team delivers research briefings covering key trends moving industries. As a bonus for being a frequent Insider reader, we're including some free content below. Want more content like this daily? Join our FREE Insider Intelligence Daily newsletter by clicking here.

March 27, 2021 Stimulus payments may lead to a post-pandemic boom in spending and economic revival. Most of the initial stimulus payments were sent out via direct deposit, and more payments are set to go out this week via prepaid debit cards and paper checks. Spending trends show that consumers are using their stimulus payments mostly to save money or pay down debt. Both tactics might help support a post-pandemic boom in economic growth and consumer spending. Consumers who saved their stimulus payments will come out of the pandemic with substantial cash reservoirs. And those who paid down debt are in a better position to spend more liberally than they might've been before. Insider Intelligence's Adriana Nunez has the full story. BRIEFING HIGHLIGHTS Fed signals an end to the regulator-bank honeymoon The Federal Reserve will not maintain a change it made in April 2020 that eased banks' leverage requirements. Read More → Amex, Chase, Goldman Sachs introduce travel card perks Amex and Chase are introducing travel offerings to encourage credit card spending while Goldman Sachs is looking to join the travel card space. Read More → SPAC boom or bubble? Another fintech SPAC launches amid lurking question FT Partners founder and CEO Steve McLaughlin formed a $500M fintech SPAC with Gene Yoon, the founder of private equity firm Bregal Sagemount. Read More → European insurtechs sit on IPO powder keg as wefox scores $250M Wefox is closing a $250 million raise, has reached profitability, and will likely go public alongside fellow insurtech Zego within the next year. Read More → US Justice Department eyes Visa's debit card practices Visa is under investigation by the Department of Justice regarding its US debit card practices, per its latest regulatory filing. Read More → Revolut pushes further into the US with banking charter application Regulatory approval could supercharge Revolut's US growth, but stiff competition and high procedural costs could pose obstacles to its plan. Read More → AI-powered regtech Jumio raised $150 million in major funding round Jumio secured $150 million following a record year for regtech funding, which will further accelerate as FIs face new compliance challenges. Read More → Credit card limits tumbled last year but could soon be on the mend Issuers trimmed limits for borrowers with lower credit scores but may soon raise them again as economic conditions improve. Read More → Three key features to help customer service go mobile We outline three of the most in-demand features that could help banks convince users of the value of mobile customer service offerings. Read More → HSBC's mobile-first business service squares off against neobanks HSBC debuted its HSBC Kinetic service, which is designed to offer small businesses access to a fast and simple mobile banking experience. Read More → RESEARCH IN FOCUS Mobile Order-Ahead and Delivery Insider Intelligence scopes the digital ordering opportunity and explains why it is ripe for payments providers if they work to seize the current momentum in the space. We size the market for digital restaurant ordering and identify the core channels and technologies that providers looking to help restaurants digitize can use. Finally, we highlight key priorities and best practices that players can focus on in order to win a piece of the pie. Get the full report → US Banking Channel Forecast Insider Intelligence forecasts the development of five key banking channels in the US between 2020 and 2024: branches, digital platforms, smartphones, call centers, and ATMs. The report identifies the drivers behind the trajectory of each channel's penetration, including changes in consumer behavior or advancements in technology. Get the full report → Global Small Business Neobanks Report Insider Intelligence explores the key factors driving an explosion of neobank activity in the SMB segment and the strategies these upstarts are leveraging to capture shares of this lucrative banking vertical. Get the full report → BECOME A SUBSCRIBER Did you know the Daily is just a preview of everything Insider Intelligence has to offer? Our Briefing subscriptions deliver analysis on the biggest trends and decisions shaping the future of a specific industry. Stay on top and subscribe today to receive: A cornerstone industry report Daily Morning newsletters Opportunities to join the conversation Get Started Today → FOLLOW US Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Use  |  Privacy Policy © 2021 Insider Intelligence. 11 Times Square, 14th FL, New York, NY 10036