Last chance to register: How to sell on livestream webinar

Basics of livestream selling, tips for engagement, platform advice and more...

LAST CHANCE TO REGISTER Sign up for our webinar on July 1 at 1 PM EST/10 AM PST for a conversation with livestream sellers. Selling on livestream is a growing marketing channel in the US, expected to become a $6 billion market this year and to reach $23 billion by 2023. When leveraged well, it can give companies and social media influencers new ways to engage with their audiences and generate more revenue. Small businesses and resellers are using livestream shows to personally connect with their customers in real-time. Several apps and platforms offer the technology, but it still hasn't quite reached mass adoption in the US, which means you have a chance to get ahead of the curve by building up a loyal following now. Join us for our free event on July 1 at 1 PM EST/10 AM PST. Along with panelists Kelley Cawley, Miguel Rivera and Vivian Nguyen, we'll explain what livestream shopping is and provide some great tips for gaining loyal viewers and making sales. You can learn more about the event here. REGISTER NOW

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Webinar: Getting Started with Customer Journey Analytics

Learn how an organization increased revenue by $4.8m |

Hi , I am sure you would agree that delivering a great relevant experience is crucial for success. And in order to do so, we all need to develop new skills and approaches to get it right. I recently read some research from PwC that stated that the number of companies investing in omnichannel experiences has jumped from 20% to more than 80%. No surprise! Join me for another live Tech-Talk Webinar where my guests will share how analytics help to inform the customer experience and ensures a systematic means of evaluating outcomes, and improving the overall journey. Leading this discussion will be Merkle's Shirli Zelcer, head of analytics and data, Scott Nuernberger, senior vice president, analytics, Amanda Gessert, analytics solution lead, and Alice Harmon, senior director, customer analytics, health. Register here for "How to Get Started with Customer Journey Analytics," presented by Merkle. We will learn how to: Nurture audience engagement and move the needle with customer journey analytics Inform promotions, messaging sequencing, and measurement over time Quickly put customer journey analytics into practice with actionable tips Reserve Your Seat → Please reserve your seat to join me on Wednesday, July 14 at 2pm ET. This Tech-Talk Webinar is sponsored content by Merkle. Sincerely, Nancy Taffera-Santos SVP, Media Solutions & Strategy Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036

As enterprise SaaS matures, providers are making tactical shifts in their strategy to adapt to changing business needs

SaaS could be a $140 billion market by 2022—here's how SaaS is set to further shape the enterprise software market and the biggest trends driving its growth Get the Full Report →

Software as a Service (SaaS), also known as cloud-based software, has transformed the enterprise software industry over the past decade. SaaS companies build their products on top of cloud infrastructure and provide solutions for multiple levels of enterprise business operations and across most industry verticals. In The Software as a Service Explainer, Insider Intelligence explores the SaaS model and its growing share of the enterprise software market. First, we examine the SaaS model and why it has become the dominant model for software delivery through the perspective of software providers and enterprise customers. Then, we look at the three SaaS deployment models and key market segments. Finally, we consider the underlying growth strategies providers are exploring to contend with the changing landscape. In full, this exclusive report:

1 Provides an overview of the enterprise SaaS industry 2 Explores the fastest-growing market segments 3 Examines the biggest trends and growth strategies SaaS providers are prioritizing that will shape the year ahead Get all of these insights and more when you purchase the Software as a Service Explainer Report for $495. Buy the Report Today →

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Digital transformation, fueled by competitive pressures and customer demands, is redefining the wealth management industry

These Are the Key Players, Biggest Shifts, and Trends Driving Digital Transformation in the $29.1 Trillion Industry Get the Full Report →

Digital transformation is vital for wealth managers, as consumer expectations are changing, fiscal pressures are tightening, and competition is stiffening. All of these drivers have been further accelerated by the pandemic. But transformation efforts across the front, middle, and back office can help incumbents get their services up to speed and better compete with fintech wealth managers that are challenging the status quo. In The US Wealth Management Ecosystem Report, Insider Intelligence details the drivers of digital transformation within wealth management and how incumbent wealth managers can overhaul their front, middle, and back offices to upgrade their offerings and meet customer demands. Additionally, it examines the strategies incumbents are finding to digitize successfully, and highlights some key trends Insider Intelligence expects will shape such transformations going forward. In full, this exclusive report:

1 Details the key players in the wealth management industry and the audience they're targeting 2 Outlines the drivers of digital transformation within the wealth management industry 3 Explains how vendor partnerships are enabling wealth managers to accelerate digital transformation by adopting new solutions 4 Spotlights key use cases of technology within the wealth management tech stack, meaning across the front, middle, and back office 5 Discusses what digital transformation trends we will see gain importance within wealth management Get all of these insights and more when you purchase the US Wealth Management Ecosystem Report for $995. Buy the Report Today →

Interested in more Insider Intelligence research? Buy The Essential Fintech and Banking Bundle and gain immediate access to 10 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

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We expect US upfront TV ad spending to increase by 7.6% year-over-year to $19.90 billion — here’s why

Connected TV Boosts US Upfront Ad Spending Get the Full Report →

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q2: upfront advertising, linear addressable and programmatic TV ad spending, and time spent with media updates. In The Q2 2021 Digital Video Trends Report, Insider Intelligence covers key events in the digital video industry based on data, trends, and business activity in Q2 2021. It includes forecasts for ad spending (upfront, linear addressable TV, and linear programmatic TV) and time spent with media. In full, this exclusive report:

1 Forecasts if the upfronts will bounce back this year 2 Takes an in-depth look at whether or not advertisers are spending more money on linear addressable TV 3 Discusses how much time people will spend watching digital video this year 4 Examines if people still spend more time watching TV than digital video Get all of these insights and more when you purchase The Q2 2021 Digital Video Trends Report for $995. Buy the Report Today →

Interested in more Insider Intelligence research? Buy The Essential Digital Media Reports Bundle and gain immediate access to 5 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

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The US sports video industry is getting back on pre-pandemic footing, with viewership increasing on digital platforms

As US sports leagues and tournaments resume normal operations, the business of sports video is mostly back to pre-pandemic levels. Viewership will increase on the strength of digital platforms, while connected TV (CTV) ad spending and digital pay TV subscription revenues will also benefit. Legalized sports gambling is emerging as a marketing opportunity in the US.

US digital live sports viewer numbers will reach 57.5 million in 2021, encompassing 17.2% of the population. That figure is expected to increase dramatically to more than 90 million in 2025, surpassing 26% of the population.

While these growth figures are significant on their own, they are especially impressive against the backdrop of live sports viewership, which will also grow but by a smaller margin. There will be 156.8 million live sports viewers this year; by 2025, that figure will tick upward to...

Report Preview The US Sports Video 2021 Report * This chart and data were pulled from The US Sports Video 2021 Report by Insider Intelligence. Purchase the report below for $995 for immediate access. Get the Report Today As US sports leagues and tournaments resume normal operations, the business of sports video is mostly back to pre-pandemic levels. Viewership will increase on the strength of digital platforms, while connected TV (CTV) ad spending and digital pay TV subscription revenues will also benefit. Legalized sports gambling is emerging as a marketing opportunity in the US. US digital live sports viewer numbers will reach 57.5 million in 2021, encompassing 17.2% of the population. That figure is expected to increase dramatically to more than 90 million in 2025, surpassing 26% of the population. While these growth figures are significant on their own, they are especially impressive against the backdrop of live sports viewership, which will also grow but by a smaller margin. There will be 156.8 million live sports viewers this year; by 2025, that figure will tick upward to... Get the Report Today Other Related Reports The US Time Spent with Media 2021 Update A pandemic-disrupted 2020 led to even more time spent with digital media than we anticipated. US adults spent an average of... ACCESS FULL REPORT The US Digital Ad Spending 2021 Report One of the pandemic's overarching effects was accelerated digital transformation across the economy and society. A steep increase in... ACCESS FULL REPORT To learn more about Insider Intelligence and our Advertising & Marketing coverage, click below and fill out the form, and a member of our team will be in touch with you. Learn More

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