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| | As US sports leagues and tournaments resume normal operations, the business of sports video is mostly back to pre-pandemic levels. Viewership will increase on the strength of digital platforms, while connected TV (CTV) ad spending and digital pay TV subscription revenues will also benefit. Legalized sports gambling is emerging as a marketing opportunity in the US. Despite these positive indicators, experts worry about the sky-high prices that sports leagues are commanding for broadcast and streaming rights.
In The US Sports Video 2021 Report, Insider Intelligence provides an overview of the US sports video ecosystem as the industry emerges from the pandemic, focusing on viewership, ad and subscription revenues, pricing pressures, and implications from sports gambling. | In full, this exclusive report: | | |
| 1 | Discusses the latest viewership and subscription revenue projections around live sports video | | 2 | Examines how sports content is affecting the TV and video advertising ecosystem | | 3 | Forecasts how negotiations for sports broadcast rights will play out in the coming years | | 4 | Identifies the role that gambling will play in the broadcast and streaming of sports content in the US |
Get all of these insights and more when you purchase the US Sports Video 2021 Report for $995. | | |
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