We expect US upfront TV ad spending to increase by 7.6% year-over-year to $19.90 billion — here’s why

Connected TV Boosts US Upfront Ad Spending Get the Full Report →

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q2: upfront advertising, linear addressable and programmatic TV ad spending, and time spent with media updates. In The Q2 2021 Digital Video Trends Report, Insider Intelligence covers key events in the digital video industry based on data, trends, and business activity in Q2 2021. It includes forecasts for ad spending (upfront, linear addressable TV, and linear programmatic TV) and time spent with media. In full, this exclusive report:

1 Forecasts if the upfronts will bounce back this year 2 Takes an in-depth look at whether or not advertisers are spending more money on linear addressable TV 3 Discusses how much time people will spend watching digital video this year 4 Examines if people still spend more time watching TV than digital video Get all of these insights and more when you purchase The Q2 2021 Digital Video Trends Report for $995. Buy the Report Today →

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