Privacy-conscious consumers are willing to spend time and money to protect their data and identify trustworthy companies

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Insider Intelligence

4 Case Studies on How Tech Is Building Consumer Trust

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Shifting consumer attitudes and new regulations have raised the stakes on personal data protection. Today, privacy is more than a compliance concern—it's a key opportunity for differentiation. This is particularly true for emerging tech platforms and applications that rely on users' trust to grow.

In The Privacy as a Competitive Advantage Report, Insider Intelligence features four case studies that illustrate how trust and privacy practices can fuel adoption, growth, and increase or retain market share. It also looks at how breaches of trust can open opportunities for competitors.

In full, this exclusive report:

1 Discusses why privacy and trust are so important for tech companies now
2 Identifies how leading tech companies are differentiating themselves with privacy-protecting values and product designs
3 Highlights the competitive impacts of tech's privacy and trust-building efforts

Get all of these insights and more when you purchase the Privacy as a Competitive Advantage Report for $995.
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