Webinar: Getting Started with Customer Journey Analytics

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Insider Intelligence | eMarketer
Hi ,

I am sure you would agree that delivering a great relevant experience is crucial for success. And in order to do so, we all need to develop new skills and approaches to get it right. I recently read some research from PwC that stated that the number of companies investing in omnichannel experiences has jumped from 20% to more than 80%. No surprise!

Join me for another live Tech-Talk Webinar where my guests will share how analytics help to inform the customer experience and ensures a systematic means of evaluating outcomes, and improving the overall journey. Leading this discussion will be Merkle's Shirli Zelcer, head of analytics and data, Scott Nuernberger, senior vice president, analytics, Amanda Gessert, analytics solution lead, and Alice Harmon, senior director, customer analytics, health.

Register here for "How to Get Started with Customer Journey Analytics," presented by Merkle. We will learn how to:

  • Nurture audience engagement and move the needle with customer journey analytics
  • Inform promotions, messaging sequencing, and measurement over time
  • Quickly put customer journey analytics into practice with actionable tips
Reserve Your Seat →
Please reserve your seat to join me on Wednesday, July 14 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Merkle.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
Insider Intelligence

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