How e.l.f. Beauty reorganized for success |
| |  | | | Hi ,
As we all know, drastic shifts in consumer needs, behaviors, and preferences have upended business models across all industries.
eMarketer predicted that direct-to-consumer (D2C) sales would rise 24.3% last year from 2019 and continue to grow as brands realize the benefits, hence why e.l.f. Beauty is one of many companies leaning into a consumer-first approach.
Yet, despite the curveball of the pandemic on the cosmetics industry, e.l.f. Beauty has come out strong and continues to boom in the midst of its shift to a D2C model, all while focused on leveraging its customer data platform (CDP) to create a single view of the customer.
Join me as I host ActionIQ's Tamara Gruzbarg, head of consumer insights, and e.l.f. Beauty's Brigitte Barron, director of global CRM and customer growth, for a live Tech-Talk Webinar. Tamara and Brigitte will discuss how e.l.f. Beauty is driving its D2C transformation and expanding customer loyalty.
Register here for "Transforming to a Direct-to-Consumer Organization with e.l.f. Beauty," presented by ActionIQ. We will learn:
- What led e.l.f. Beauty to shift toward D2C, and how people, processes, and tech played a role
- How customer data and CDPs play a critical role in driving customer loyalty
- Key insights into how e.l.f. Beauty integrated technology across multiple business units to drive impact
- Plus! My favorite part of the webinar is when you ask questions of our expert guests
Please reserve your seat to join me on Wednesday, June 23 at 2pm ET.
This Tech-Talk Webinar is sponsored content by ActionIQ.
Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy | | | | | |
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