Shifting consumer attitudes and new regulations have raised the stakes on personal data protection. Today, privacy is more than a compliance concern—it's a key opportunity for differentiation. Consumers are not only becoming increasingly aware of data's foundational role in the digital economy, they're also beginning to make informed decisions about companies based on their data policies and practices.
Recent research indicates consumers are becoming more discriminating about sharing their personal data online. Cisco's June 2020 worldwide survey of consumers found that seven out of 10 consumers were willing to spend time and money to protect their data, while nearly three out of 10 have actually acted on those preferences and switched providers over their data policies or data-sharing practices.
In February 2020, Consumer Reports similarly found that 45% of US consumers were potentially willing to pay for products like search in lieu of having companies collect, share, or sell their personal data. While privacy isn't the top...
0 comments:
Post a Comment