| After a round of disappointing earnings, stock prices fell for leading tech companies in H1 2022, and many digital companies have been negatively impacted by the loss. Even Big Tech giant Amazon had less than stellar ad growth in Q1, which suggests that the pandemic-driven ecommerce boom is over.
Despite current challenges, Amazon will leverage the value and convenience of their Prime membership to improve the top line. The online retailer has already started recapturing its market share, by expanding its Amazon Go brick-and-mortar locations and leveraging innovative Walk Out Technology to collect first-party data on GPG products.
Looking ahead, more disruptor brands may join forces with Amazon to make their products more accessible and affordable to larger audiences. While smaller D2C brands have historically resisted selling their products on Amazon, more companies may cave in as funding diminishes and growth slows across the digital economy. | |
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