| Demographics of consumers who use on-demand services Cooper Smith | January 19, 2016 
On-demand services are quickly becoming mainstream across industries of commerce. For example, nearly one in four Americans have used an on-demand car service like Uber or Lyft, and one in five say they've used a home rental service such as Airbnb or HomeAway. But what do these consumers look like? According to a recent study conducted by Burson Marsteller, Penn Schoen Berland, and the Aspen Institute: - Customers of on-demand services tend to skew younger. 43% of millennials have used such services, compared to only 28% of Gen Xers who have.
- They also tend to live in coastal states and earn a higher than average income. The majority of Americans who use on-demand services live in the country's coastal states and earn more than $50,000 annually.
The fact that so many young, high-earning consumers use on-demand services suggests that companies like Uber and Airbnb will become fixtures in their respective industries — transportation and travel. One-fourth of the US population falls under the millennial age group, and by 2020 they will account for an estimated 30% of retail spending, according to data from the US Census Bureau and Nielsen. Get Daily Industry Insights with the INSIDER Newsletters from BI Intelligence Do you need to stay ahead of the latest trends in digital? Subscribe to the daily INSIDER newsletters covering mobile, digital media, e-commerce, payments and the Internet of Things. Select your INSIDER edition or subscribe to all five.
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