9 weird original logos of powerhouse tech companies by Brandt Ranj on Jan 18, 2016, 9:11 AM Advertisement
 Few symbols a brand can produce are as important to their identity as their logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip side, if poorly designed, these symbols can also make a company look out of touch, or a little strange. As tastes and trends change, some brands change their logos to keep up, or realize that their original vision may not be representative of what they want their most public image to be. Here are some examples of logos that haven't quite held up to the test of time. Apple  The simplicity synonymous with Apple's brand is actually absent from this portrait of Sir Isaac Newton sitting under an Apple tree. They course corrected only a year later to the significantly more iconic colored Apple logo, but this still remains a part of their history. Interestingly enough, the company name actually didn't come from Sir Isaac Newton's famous apple (a common misconception), but instead from one of Steve Jobs' "fruitarian diets").
Sony  The font Sony currently uses for their logo is sleek, giving off the same impression as some of their products. The logo they used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic.
Amazon  Amazon's original logo lacks the subtlety of its current "A to Z" design. Instead, it's a road leading into an A. This image lasted until 2,000, but it's strange that Amazon's logo didn't depict its main product at the time, books. That stands in contrast with...
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