Instant Alert: We tried a fast-casual restaurant that sells Chipotle-style food with raw fish

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We tried a fast-casual restaurant that sells Chipotle-style food with raw fish

by Kate Taylor on Jan 28, 2016, 2:31 PM

wisefish 16Is it possible for a new fast-casual concept to become the Chipotle of Hawaiian food — complete with raw fish?

Wisefish Poké, which opened this week in New York City, hopes to find out. New York Magazine’s Grub Street said the concept was “like the Hawaiian Chipotle,” with build-your-bowl style ordering at a counter. However, instead of chicken or carnitas, customers choose from raw ahi tuna, salmon, or tofu to craft their individualized bowl of poké.  

Poké is a Hawaiian specialty, traditionally made with chunks of tuna marinated in soy and sesame. It’s already popular in parts of California, where Sweetfin hopes to build its own fast-casual poké empire.  

However, poké is still a foreign concept to most of the US. So, Business Insider decided to send two people who have never tried poké to check out Wisefish.

SEE ALSO: We tried KFC's controversial new chicken — here's why you shouldn't believe the critics

The restaurant is located in Chelsea, marked by a sign with a trendy logo.



We were immediately impressed by the atmosphere of the tiny shop. Most of the seating was restricted to a communal table, but everything had a modern and thoughtful feel.



There are lots of sweet little details, like the plant in this Sriracha nook.



See the rest of the story at Business Insider


 
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