Instant Alert: Why I'm obsessed with the game Disney thinks will be a $1 billion business

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Why I'm obsessed with the game Disney thinks will be a $1 billion business by Matt Weinberger on Jan 27, 2016, 11:41 AM My girlfriend got me "Disney Infinity 3.0" for Christmas — specifically, the "Star Wars: Twilight of the Republic" starter pack for my Microsoft Xbox One console. The way "Disney Infinity" works is both simple and amazing. Indeed, Disney believes that"Disney Infinity" will be a billion-dollar business before too long. You buy a plastic action figure for $14 and place it on the USB-connected "Infinity Base" that comes with the game's starter sets. Then you get to use that character in the game. Place Darth Vader on the base, and Darth Vader shall appear.  Now, a month later, it's turned me into a total monster: I can't get enough of it, and I want to buy every new Infinity I can get my hands on.  Here's why. SEE ALSO: The only official 'Star Wars: The Force Awakens' video game has one glaring omission This is my modest collection of Disney Infinity figures — "modest," because there's somewhere around a hundred, total, from across the Disney, Pixar, Marvel Super Heroes, and "Star Wars" universes. I've mostly been collecting "Star Wars." Each one costs about $14. But since I'm a smart shopper, I got most of mine for much cheaper. I've still absolutely spent too much, though. This is the Disney Infinity base, where the magic happens. Plug it into your game console... See the rest of the story at Business Insider   Share the latest business news with your network: Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011