CHART: Chile, Singapore among the most price-sensitive e-commerce countries

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E-Commerce Chart Of The Day
Chile, Singapore among the most price-sensitive e-commerce countries

Cooper Smith | February 29, 2016

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Low prices are a major factor driving consumers to shop online. Globally, 43% of consumers say they shop online because it's cheaper than shopping in stores, according to a PricewaterhouseCoopers survey. But shoppers from some countries are more price-sensitive than others. 

  • Consumers from Chile, Turkey, Singapore, and Brazil are the most price-sensitive, according to the survey. More than half of the shoppers in those countries say low prices is what drives them to shop online.  
  • Shoppers from South Africa, Switzerland, and the United States are the least price-sensitive. Less than one-third of consumers in those countries say they shop online for the low prices. 

Retailers that compete mostly on price should appeal to cost-conscious shoppers abroad. In countries where shoppers are less concerned with finding the best deal, retailers might benefit more from focusing on convenience and service. 

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