Instant Alert: The newest ad for the Apple Watch is all about fitness

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   The newest ad for the Apple Watch is all about fitness by Julien Rath on Apr 3, 2017, 6:09 AM Advertisement Apple's latest ad for the Apple Watch, which comes in time for spring, wants to show how technology can be used to lead an active lifestyle. The ad (watch it in full below), called Live Bright, starts with the notification "time to stand" and then moves into a fast-paced rhythm set to Beyonce's "Freedom." Across a succession of many bright colors, the ad shows people doing a variety of sports and activities including basketball, hiking, and mountain biking. The ad showcases the Apple Watch Series 2's waterproof capability, which is put to the test in swimming and water balloon fights in the ad. It's similar to the tone that Apple struck in its advertising when it launched the Series 2 watch and made activities the center of the ad. The video was created by Apple's agency TBWA\Media Arts Lab. SEE ALSO: Apple's new ad for iPhone stickers is filled with pop-culture references   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011