Trump loves to say media companies are 'failing' — here's how they're actually performing by Mike Shields on Jun 30, 2017, 4:02 PM Advertisement
 President Donald Trump often labels media companies as "failing." He's taken shots at BuzzFeed during press conferences. He's repeatedly pounded on CNN, and particularly enjoyed that network's recent journalism stumble. And of course, Trump has hammered the MSNBC show "Morning Joe" this week, causing a political firestorm that has stretched across both parties. If you follow the advertising business, you'd not be surprised to hear that traditional media business models are under a lot of pressure as consumer consumption habits are going through rapid changes driven by technology. But here's an ongoing question: are the media companies Trump refers to as failing" actually failing? Here's a look at how these companies are performing from an audience and financial perspective. "Failing" CNN  CNN is a frequent Trump target. But CNN just enjoyed a 39% jump in it ratings for adults aged 25 to 54, reported Variety. It's true that a few years ago, CNN was really struggling. But lately all of cable news networks have enjoyed a resurgence, as Ad Age's Anthony Crupi noted recently on Twitter. Performance- Nielsen says that CNN averaged over 1 million viewers during prime time during the second quarter of this year. Financials- CNN's parent company Time Warner pulled in $7.74 billion during its most recent quarter, a jump of 5.8% versus last year, reported Deadline. But ad sales were down for the company's cable networks.
'Low rated' 'Morning Joe'  This week, President Trump has been in attack mode when it comes to the MSNBC show. Performance- "Morning Joe" averaged just under 1 million viewers during the second quarter of this year, according to Nielsen. That's up from roughly 600,000 average viewers a year ago and lands MSNBC just behind Fox News in the morning news race, per Nielsen. Financials- MSNBC has been on a recent ratings surge, and SNL Kagan says the network will pull in $267.8 million this year, reports Variety. Parent company NBCUniversal, which is owned by Comcast Corp., pulled in close to $7.9 billion during the first quarter this year, up 14.7% versus the same period last year, reported the Los Angeles Times.
'Failing New York Times'  President Trump has frequently referred to the New York Times as "failing." It's true that at the height of the recession, the Times had to borrow money from Mexican billionaire Carlos Slim. But recently, the company has seen a surge in subscriptions and scoops thanks in part to Trump. But there's no question newspapers continue to grapple with a declining circulation and print advertising landscape. Performance- The Times' website exceeded 94 million unique users in May, per comScore, a jump of 36% from last year. Financials- The Times reported that it now has over 2.2 million digital-only subscribers. However, print ad revenue slipped 18% during its most recent quarter. Overall revenue landed at $399 million in the first quarter, up 5% versus the same period in 2016.
See the rest of the story at Business Insider
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