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The 50 most innovative CMOs in the world 2017 – The Connectors by Tanya Dua on Nov 28, 2017, 10:46 AM Advertisement
 Business Insider has published its ranking of the most innovative CMOs of 2017. Meet The Connectors: The marketing executives who have mastered how best to use technology, data, and creativity to drive growth not only in marketing, but also heir companies at large. Scroll down to see which marketers made the cut. Andrew Sherrard, Chief Commercial Officer at T-Mobile  T-Mobile may not be the biggest wireless company in the US, but it feels like it's marketing often sets the agenda in the industry. The company has pushed data-free plans back into the conversation, causing rivals to react. And under Sherrard's guidance, T-Mobile has thrown free Netflix into the mix, likely causing many consumers to turn their heads. And during the recent World Series the company rolled out a campaign promising to donate $2 to victims of the recent hurricanes in Houston, Puerto Rico and Florida every time they tweeted using the hashtag #HR4HR. No wonder then that Sherrard's title was recently elevated from Chief Marketing Officer to Chief Commercial Officer.
Alison Lewis, CMO at Johnson & Johnson Consumer  Lewis has served as the global CMO of Johnson & Johnson Consumer since 2013, overseeing marketing for brands including Neutrogena, Johnson's and Listerine. In addition to global marketing, Lewis drives digital and strategic consumer insights, professional marketing and the innovation pipeline. After focusing on uniting the company's global marketing team under one branding framework, Lewis turned her attention to reaching consumers with new marketing and media approaches this year. She led the development of the first smart, personal baby sleep coaching system through its Johnson's Bedtime Baby Sleep App and also helped extend Zyrtec Allergy to living rooms in the form of an Alexa skill.
Scott Meden, CMO at Nordstrom  Like others, Nordstrom too has struggled to stay afloat in an increasingly competitive retail environment, with its attempt to go private going bust and its stock taking a hit. But despite the roadblocks, Nordstrom has continuously tried to remain on the cutting edge of digital under Meden. It has developed robust e-commerce experiences, seamlessly integrated online and offline channels and provided numerous cross-channel capabilities for in-store shoppers. And it has also risen as a brand unafraid to speak its mind. In March, it dropped Ivanka Trump's line — a move that ultimately won it even more brand love than ever. Another glimmer of hope: the company just recently opened another store in New York City.
See the rest of the story at Business Insider
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