Instant Alert: A female-founded startup is behind the last shovel you will ever need to buy — it's indestructible and collapsible

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A female-founded startup is behind the last shovel you will ever need to buy — it's indestructible and collapsible

by Amir Ismael on Nov 29, 2017, 5:36 PM

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DMOS Collective

  • DMOS Collective shovels are made out of aircraft-grade aluminum alloy for durability, have serrated teeth for strength, and a collapsible handle for compact storage.
  • Its small size makes it easy to store under your sink, or in the trunk of your car.
  • Because of its durable materials and good design, this is going to be the last shovel you ever need to buy.

Shopping for shovels during the winter is usually done in a hurry; most people check the weather, see snow in tomorrow's forecast, and run to the store to buy a cheap plastic one. If you're not one of the first people to show up, your choices are slim.

More than likely, the shovel you get will break later this season because of its inferior materials and design, or if you're lucky, it'll last a few seasons before finally giving out. Either way, you'll find yourself running to the store again somewhere down the line. There is a solution to weak, flimsy shovels that aren't built to last: DMOS Collective

Founded in Jackson Hole, Wyoming in 2015 by Harvard MBA alumna Susan Pieper, DMOS Collective was started after she observed her son using plastic shovels to build snow jumps in her backyard. The plastic shovels he used would break so often, they began to pile up. After teaming up with former colleague Tom Bennett, the two set out to reinvent the shovel for snowboarders.

Susan’s research into tools revealed that emergency and camping shovels were too small, military shovels were strong but short-shafted and not comfortable for everyday use, and hardware store shovel tools had become plastic and dumbed down. To fill the void in the market, DMOS created the Kicker Tool (now known as the Stealth Shovel).

The Stealth Shovel is made in the USA using 2.5mm thick aircraft-grade aluminum alloy, and includes serrated teeth for breaking ice and compacted snow and a collapsible handle that makes it easy to carry. Its materials are designed to be indestructible without being overly heavy. While its lightweight, strong, and compact design was ideal for snowboarders who wanted to carry a shovel on the slopes, it also worked wonders for people looking to clean their driveways or sidewalks.

After seeing the success the product had outside of snowboarders, Pieper quickly realized that DMOS was more than just a tool for a small market. To adapt do a wider audience, the startup launched the bigger Alpha Shovel. Using the same materials, serrated edge, and handle, the Alpha can carry a much larger load and without weighing too much more.

What makes DMOS so great, in addition to its superb quality, is its versatility.

Snowboarders can keep fit it in their backpack, apartment dwellers can keep it under their sink, and anyone who drives in winter should keep one in their trunk. Even if you never plan to collapse the handle, a DMOS Collective Shovel will live in your garage forever.

Don't settle for a cheap plastic shovel at the last minute this winter. Buy a DMOS Collective Shovel and never buy have to buy one again.

DMOS Blackout Alpha

DMOS Collective Blackout Stealth Shovel, $89 

DMOS Collective Blackout Alpha Shovel, $109

Take a closer look at DMOS Collective's shovel options, below:

SEE ALSO: 32 thoughtful gifts for dads under $50

The Stealth Shovel

DMOS Collective Blackout Stealth Shovel, $89 



The Alpha Shovel

DMOS Collective Blackout Alpha Shovel, $109



See the rest of the story at Business Insider


 
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