Instant Alert: Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch by Kate Taylor on Nov 1, 2017, 9:59 AM Advertisement Smashburger is selling a $54 pass that allows customers to buy $1 burgers.  With the pass, customers can buy 54 burgers for $1, from mid-November to January.  The burgers cost $1 on top of the price of the pass, so it's really a $2 burger — and you have to pre-pay.    Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers.  The chain is offering a $54 "Holiday Smash Pass" that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day.  If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad. According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80. So, how many burgers do you need to plan to eat for this plan to be worth it? According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64.  SEE ALSO: We tried Five Guys next to its biggest competitor — here's who does it best   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011