18 direct-to-consumer brands that started online but now have brick-and-mortar stores by Connie Chen on Feb 28, 2018, 1:53 PM The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.  Today, many consumer brands start online in order to bypass the cost-heavy middlemen of brick-and-mortar retail models, and to retain more control over their marketing and distribution.
As we've seen from big direct-to-consumer hits like Bonobos, Everlane, and Glossier, being online-first is an effective strategy that taps into the convenience that shoppers love, while nurturing distinctive brand stories that might otherwise be lost in the sea of big-box stores. That's not to say direct-to-consumer startups have killed brick-and-mortar stores. On the contrary, they're revitalizing them—digitally native retailers are opening up more and more physical retail locations, but with their own spins. At these stores, you can find associates who will truly go out of their way to help you shop, exclusives that you might not be able to snag online, and well-designed interiors that you'll never want to leave. Sometimes you just want to be able to see and feel a product before you buy it, which means brick-and-mortar stores are probably here to stay, at least in some capacity. These 18 direct-to-consumer companies have just found a better way to develop them. Warby Parker  An early direct-to-consumer success story, try-before-you-buy glasses company Warby Parker now has over 60 retail stores across the US and two in Canada where you can browse its stylish eyeglasses and sunglasses. Select locations even offer comprehensive eye exams.
Allbirds  We couldn't be more comfortable walking around all day in Allbirds' merino wool runners and loungers. If you find yourself in San Francisco or NYC, you can check out and try on the full range of shoes, plus shop unique laces to match.
Bonobos  Bonobos started out in 2007 with a pair of good-looking men's pants that really fit, but has since moved on to conquering commuter work pants, underwear sold by waist size, shirts, activewear, and more. Its 30+ Guideshops provide elevated retail experiences that include special event appointments and complimentary style assistance.
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