Lyft is deepening its healthcare play

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This week's highlights: Toys "R" Us wants to make a comeback , Millennials and Gen Z are upending healthcare , Amazon is providing pickup lockers at Coachella , and much more
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Lyft is deepening its healthcare play with high-profile payer partnerships

Lyft's aggressive pursuit of the healthcare market accelerated last week, when the US ride-hailing giant revealed expanded partnerships with payers Blue Cross Blue Shield (BCBS) and Humana.

The collaborations allow Lyft access to provide nonemergency medical transport (NEMT) to a subset of BCBS and Humana members enrolled in Medicare Advantage (MA) plans, a type of health insurance offered by private insurers to consumers over the age of 65 as an alternative to the government's traditional Medicare program.

Lyft also announced new tools to facilitate NEMT for older consumers — who tend to have lower adoption of smartphones — including automated phone calls for users without a mobile phone.

Lyft's move into the MA market builds on its significant momentum in the healthcare space.

Business Insider Intelligence's Nicky Lineaweaver has the full story.
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BRIEFING HIGHLIGHTS

Toys "R" Us wants to make a comeback

Multiple former Toys "R" Us executives are working for a new company called Tru Kids that's planning a comeback for the toy retailer. Read More →

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Walmart and Deliv have ended their partnership

Walmart and third-party delivery company Deliv mutually agreed to end their grocery delivery partnership, Walmart spokeswoman Molly Blakeman told Reuters. Read More →

Amazon is launching a live-streaming video version of a home shopping network

The new live-streaming offering will feature live video shows hosted by Amazon talent as well as by individual brands, which will be able to broadcast their own shows live via a new app called Amazon Live Creator, launching as part of the initiative. Read More →

The FDA is considering blockchain to track prescription medications

The US Food and Drug Administration (FDA) is considering adopting a blockchain-based solution to better track prescription medications, from creation to distribution. Read More →

Amazon's autonomous vehicle strategy is becoming clearer

E-commerce giant Amazon invested in Aurora, a California-based self-driving car technology startup, as part of the firm's recent $530 million funding round. Read More →

T-Mobile lays out growth plans after record-breaking revenue

During T-Mobile's Q4 2018 earnings call on Friday, the firm revealed record revenue: total revenue was up 6% year-over-year (YoY), reaching $11.4 billion. Read More →
 
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