Amazon is lowering prices at Whole Foods

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This week's highlights: We met Accenture's fintech lab — here's what we think , Amazon is using smaller warehouses in big cities , Volkswagen is introducing a cheap fully electric vehicle in Europe , and much more
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Amazon is lowering prices at Whole Foods by about 20%

Amazon has announced that it's lowering prices at Whole Foods on hundreds of customer favorites.

The average price cut will be 20%, and emphasis will be placed on lower prices for produce and meat, according to documents viewed by The Wall Street Journal.

The cuts are scheduled to last at least through the end of 2019. The grocer will also be doubling the number of weekly deals available exclusively for Prime members, saying that it's planning over 300 deals over the next few months.

Amazon is likely trying to make Whole Foods a more tempting option for consumers, particularly its Prime members.

Business Insider Intelligence's Gregory Magana has the full story.
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