What brands need to know to optimize their spend in the multi-billion dollar influencer marketing industry

Posted On // Leave a Comment
Business Insider Intelligence

Why brands can't get enough of an $8 billion ecosystem driven by Kardashians, moms, and tweens

Get the Full Report →
Report Preview
The era of the infomercial — and in some ways, traditional advertising — is over. Gen Z and Millennials don't want to be talked to and pitched at by a corporation. Instead, they look to their favorite celebrities, athletes, or streamers — the influencers — for recommendations on products and services.

In 2019, the top influencers by authentic engagement included Kylie Jenner, Selena Gomez, and Cristiano Ronaldo. A single endorsement from one of these influencers can mean millions of dollars for the company that partners with them. So it's critical for brands to be able to identify the factors that make someone influential.

Business Insider Intelligence lays out the key components to this increasingly important industry for 2020 with The Influencer Marketing Report, which:


  Chart Preview
  • Forecasts the growth of brand spend on influencer marketing as influencers have become more plentiful and effective
  • Discusses how social platform shifts impact the influencer market, and how platforms are embracing (or estranging) influencers and creators
  • Outlines how the industry categorizes and values influencers according to follower count (reach) and area of expertise (niche), and the benefits and pitfalls of each type for brands
  • Investigates how brands should approach three key emergent types of influencer, including kidfluencers, gaming influencers, and virtual influencers
Buy the Report Today →


Interested in more digital media research? Buy our Ultimate Digital Media Reports Bundle and get all the reports you'll need to stay ahead of emerging trends in the industry. You'll get immediate access to this report and 71 others on some of the most important topics impacting payments.

Subscribe to a Premium membership to Business Insider Intelligence today to receive:

Icon
 

The Influencer Marketing Report
Get immediate access to the report described above.

|
 
icon
 

275+ Research Reports
Access reports covering the changing landscapes of the Internet of Things, payments, fintech, digital health, e-commerce, and more.

|
 
icon
 

7 Daily Newsletters
Receive our daily newsletters first thing each morning to get you up to speed on the latest developments in your industry.

And you'll get it all with a 14-Day Satisfaction Guarantee!

Get Premium Access Now →
Business Insider

Email sent to: nguyenvu1187.love5@blogger.com

Manage your email preferences  |  Unsubscribe

 |  Terms of Service  |  Privacy Policy

© 2019 Insider Inc. 1 Liberty Plaza, New York, NY 10006
Powered By SailthrU

0 comments:

Post a Comment