As smart-home adoption grows, forward-thinking marketers must find less obtrusive ways to engage privacy-conscious consumers

The End of Interruptive Marketing as We Know It (Part 1 of a 2-Part IoT Series) Get the Full Report →

Thanks to internet of things (IoT) devices, voice assistants, and high-speed networking, smart homes are on the cusp of mainstream adoption. As sophisticated door locks, vacuum cleaners and baby monitors become more common, brands see a gold mine of user data. But the rules of marketing engagement are changing. Privacy-conscious consumers don't want interruptive advertising in their personal spaces. The Smart Homes 2020 report provides an overview of the state of smart homes and explains the four forces that are guiding this market and how they will change traditional marketing models. In full, this exclusive report:

1 Explores the most popular smart-home products and why people are buying them 2 Examines the major players in the smart-home ecosystem 3 Argues why marketers should be more excited about smart homes 4 Forecasts what the future of marketing within smart homes will look like Buy the Report Today →

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