Many social networks have experienced increased engagement but some are surprisingly not seeing a pandemic bump

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Insider Intelligence

Some Media Activities Got a Pandemic Bump, Others Didn't. Here's Why.

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The number of people engaging with digital media activities such as gaming or live video is growing faster than was expected before the pandemic lockdown began. But other activities—much as social networking and digital video viewing—haven't had a similar bump.

In US Digital Users 2020, eMarketer analyzes which digital media activities have gained users faster than expected during the pandemic and which haven't.

In full, this exclusive report:

1 Provides a deep dive on which activities are gaining users the fastest
2 Discusses if these gains are only temporary, or if they will continue post-pandemic
3 Analyzes why common activities like digital video viewing, social networking, or mobile messaging aren't gaining many new users
4 Explores why it matters that some activities aren't experiencing a pandemic bump

Get all of these insights and more when you purchase US Digital Users 2020 Report for $995.
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