Automated TV Buying—Unlock New Markets and Reach New Audiences

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Build campaigns to target preferred demographics, markets, dayparts |
Insider Intelligence | eMarketer
Hi ,

Buying TV advertising has traditionally been a manual process, requiring an excessive amount of time and effort to execute a single order. A typical TV buy, using traditional workflows, can involve as many as 39 steps and take weeks to complete.

With automation, agencies and advertisers can execute TV buys with the same speed and ease as digital transactions, opening access to the reach, brand safety, and fraud-free aspects of TV advertising.

Join WideOrbit's Frederick Lee, director of programmatic sales, and Bliss Point Media's Stefanos Metaxas, chief strategy officer, for this live Tech-Talk Webinar. They will discuss how automation makes buying TV advertising faster and easier than ever before.

Register here for "Make TV Buying Easy: Unlock New Markets and Reach New Audiences," and learn how to:

  • Build campaigns to target preferred demographics, markets, and dayparts
  • Retrieve timely data for in-flight performance analysis and campaign optimization
  • Link TV ads to online and in-store activity with appropriate attribution
Reserve Your Seat →
Please reserve your seat today. This live webinar will take place on Wednesday, February 17 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by WideOrbit.
Insider Intelligence


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