Instant Alert: People are going nuts for this bagel that looks like a rainbow and tastes like cereal

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   People are going nuts for this bagel that looks like a rainbow and tastes like cereal by April Walloga on Oct 15, 2015, 1:32 PM Advertisement I discovered The Bagel Store's Rainbow Bagels a couple of days ago on Snapchat.  In the 10-second video, reality TV star Jonathan Cheban (Kim Kardashian's best friend) emptied a bag of the colorful creations onto a table and stared at them like they were the bagel equivalent of a unicorn. And they kind of are.  They taste like cereal, they're slathered with Funfetti-style cream cheese, and you'll get an inordinate amount of likes if you post a photo of one on social media.  Keep scrolling to learn all about the trippy-looking Brooklyn bagels that are burning up Instagram. The Bagel Store owner and head baker Scot Rossillo says the Rainbow Bagel is the most popular of his 30 varieties of bagels. Instagram Embed: http://instagram.com/p/8dk4nyFdrY/embed/ Width: 658px   His Bedford Avenue shop has a line outside the door on weekends and the Rainbow Bagels sell out the quickest. Instagram Embed: http://instagram.com/p/8btJl2ldoP/embed/ Width: 658px   Not only that, Rossillo says the process of making Rainbow Bagels is so precise that he can only make 100 bagels every five hours. For comparison, he tells me that 5,000 ordinary bagels can be cranked out in the same amount of time. Instagram Embed: http://instagram.com/p/8dfBZdFdvU/embed/ Width: 658px   See the rest of the story at Business Insider   Share the latest business news with your network: Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011