[Analyst Webinar] How Apple’s ATT Will Influence Advertising

The future of ad revenue and measurement attribution |

Hi there, The perceived measurability and accountability of digital media have been among the biggest factors attracting advertiser budgets for years, but proving ROI has never been more important. Attributing bottom-line results to advertising and marketing touchpoints is critical for optimizing spend, and ultimately getting the most market share. But even with digital media, it isn't easy. Join us for an upcoming Meet the Analyst Webinar, featuring Nicole Perrin, eMarketer principal analyst at Insider Intelligence, as she examines the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them. Register here for "Ad Measurement & Revenue Attribution: How to Confront Today's Challenges." Made possible by Infutor Data Solutions, this live-video webinar will explore: Why it's critical to audit your metrics and map customer journeys Why Apple's AppTrackingTransparency (ATT) framework and the deprecation of third-party cookies will change these practices, and how to pivot your strategy What data clean rooms are, and what you need to understand about secure data collaborations Reserve Your Seat → Please reserve your seat today for Thursday, May 13 at 2pm ET. This Meet the Analyst Webinar is made possible by Infutor Data Solutions. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036

Webinar: Take Ownership of Your Customer Data

Explore alternatives to the third-party cookie |

Hi there, The days of relying on third-party cookies to supplement marketing campaigns is coming to an end. In certain browsers, cookies are already limited to a 24-hour lifespan—less time than any marketer would want. As the cookie crumbles, how can you take ownership of your customer data? Join Martin Simo, product marketing manager at Exponea (acquired by Bloomreach), for this live Tech-Talk Webinar. He will discuss how brand marketers can take decisive action and develop a successful data strategy in a post-cookie world. Register here for "Owning Customer Data in a Cookieless World," presented by Exponea (acquired by Bloomreach), and learn: How the deprecation of the cookie impacts current customer data practices What new attribution modeling looks like Ways to reduce customer acquisition costs How companies such as Tesco and Sofology successfully use a customer data platform (CDP) to increase retention Reserve Your Seat → Please reserve your seat today for Tuesday, May 11 at 2pm ET. This Tech-Talk Webinar is sponsored content by Exponea (acquired by Bloomreach). Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036

Buy now, pay later solutions are quickly gaining adoption as consumers look for new financing options and merchants aim to drive sales

The Economic Fallout of COVID-19 Is Pushing Millions of Consumers Toward Digital Financing—Here's How Afterpay, Klarna, and Other Upstarts Are Battling Payment Incumbents, and Which Firms Will Come Out on Top in the US Get the Full Report →

Buy now, pay later solutions are quickly gaining adoption as consumers look for new financing options and merchants aim to drive sales. But the industry is still unsettled as a number of firms are battling to lead the space, while card networks and issuers are looking to get involved too. In The Buy Now, Pay Later Report, Insider Intelligence examines what factors have made BNPL providers increasingly popular with consumers and merchants, both before and during the pandemic. We'll then detail the threat BNPL solutions pose to payments incumbents, including card networks and issuers, and what such firms can do to avoid disintermediation. Finally, we'll profile the top providers in the US BNPL landscape, examine firms outside the direct provider role, and determine which BNPL firms are best positioned to succeed as the industry matures. In full, this exclusive report:

1 Examines why consumers and merchants are increasingly interested in BNPL solutions 2 Discusses how the rise of BNPL solutions threatens credit card stakeholders like card networks, issuers, and retailers 3 Identifies the major types of BNPL players and how firms in the space are positioned to succeed Get all of these insights and more when you purchase the Buy Now, Pay Later Report for $995. Buy the Report Today →

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Webinar: How to Prepare for Audience Targeting Shifts

Harness the first-party data you already have |

Hi there, Are you still unprepared for the challenges that lie ahead when it comes to using first-party data to find new customers and drive growth? In fact, nearly half of marketing leaders say they are not adequately leveraging first-party data sources in their marketing decision-making, according to a recent Forrester study commissioned by Eyeota. So, what can marketers do as third-party cookie deprecation quickly approaches? Join Eyeota's Kristina Prokop, co-founder and CEO, for this live Tech-Talk Webinar. She will discuss how cohort-based data onboarding can help marketers tackle the challenges around consumer prospecting. Register here for "Onboarding's Role in Future-Proofing Your First-Party Data Strategy," presented by Eyeota, and learn: Why you need to harness the powerful offline data you already have—in a privacy-compliant way How to turn first-party data into audience cohorts to help find new customers The benefit to future-proofing your data strategies against shifting privacy rules and regulations Reserve Your Seat → Please reserve your seat today for Wednesday, May 12 at 2pm ET. This Tech-Talk Webinar is sponsored content by Eyeota. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036

Digital ad spending was resilient through a rough economy—and growth is only expected to accelerate in 2021

Investments in Video and Performance-Oriented Ads Drive Pandemic Gains Get the Full Report →

One of the pandemic's overarching effects was accelerated digital transformation across the economy and society. A steep increase in the amount of retail sales transacted digitally buoyed digital ad spending last year and boosted digital advertising's long-term prospects. In The US Digital Ad Spending 2021 Report, Insider Intelligence explores our Q1 2021 estimates of US digital ad spending and analyzes what the pandemic-related trends mean for the ad market in 2021. In full, this exclusive report:

1 Explains how the pandemic affected the US ad market in 2020 2 Discusses the level of rebound that is expected this year 3 Identifies the advertising channels that are holding strong 4 Examines how traditional media are faring during the recovery Get all of these insights and more when you purchase the US Digital Ad Spending 2021 Report for $995. Buy the Report Today →

Interested in more Insider Intelligence research? Buy The Essential Digital Media Reports Bundle and gain immediate access to 5 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

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The H2 2020 Media Quality Report is here

Unforgettable global events, unprecedented media metrics -

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2020 brought unexpected changes that affected every aspect of life — and the digital advertising industry is no exception. As the world moves forward, IAS has taken a look at how unforgettable global events shaped digital advertising in an unprecedented year. The IAS Media Quality Report leverages trillions of monthly data events to provide you with global benchmarks to navigate the evolving digital ecosystem. In the H2 2020 report we cover: • Time-in-view, viewability, brand safety, and ad fraud metrics • Two new metrics: CTV viewability and mobile app viewability • Results from over 20 regions, including 5 new markets   DOWNLOAD REPORT Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. IAS's mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. IAS is part of the Vista Equity Partners portfolio of companies. For more information, visit integralads.com Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2021 Insider Intelligence 11 Times Square, New York, NY 10036

This year is expected to be a turning point for XR technologies, propelling revenues to $11.3 billion by 2023

XR Use Expands Beyond Fun and Games Get the Full Report →

Extended reality (XR) technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR) are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences. The US Virtual and Augmented Reality Users 2021 Report report includes our 2019–2023 forecasts for VR and AR users in the US, along with an analysis of the forces shaping the growth of these technologies. In full, this exclusive report:

1 Takes an in-depth look at how many people in the US will use VR and AR this year 2 Describes how the global pandemic has affected the market for VR and AR 3 Discusses how this year's forecasts are different from last year's 4 Examines how the introduction of 5G wireless connectivity and other advanced technologies affect VR and AR usage Get all of these insights and more when you purchase the US Virtual and Augmented Reality Users 2021 Report for $995. Buy the Report Today →

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