Hello, Each year, our clients look forward to our annual Digital Trust Report, which benchmarks user sentiment on the major social media platforms.
Our fourth annual edition evaluates consumer perception of nine major social networks — Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube. It then ranks them along our five pillars of digital trust: Security, Legitimacy, Community, Ad Experience, and Ad Relevance.
Gaining deeper insight into user perceptions across these five areas can help social platforms to win ad dollars and advertisers to make more informed decisions about where and how they allocate their media budgets.
You can obtain a PDF with the report's rankings and methodology below! |
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