Alphabet, Amazon, Apple, and Microsoft are accelerating their pursuit of the healthcare market – but incumbents won't go down without a fight

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The Big Four tech companies—Alphabet, Amazon, Apple, and Microsoft—are accelerating their pursuit of the healthcare market, and they're starting to home their strategies in on specific corners of the ecosystem. Each tech juggernaut boasts healthcare initiatives they've built out aggressively over the last year—and while many of their plays hinge on branding themselves as worthy partners to traditional healthcare firms, some tech giants are looking toward disruption, too.

Alphabet is using its dominance in data storage and analytics to patch up interoperability challenges and is leveraging its life sciences business to streamline clinical research. The company is leaning on its cloud platform—Google Cloud—and AI prowess to land strategic hospital partnerships by solving issues with electronic health record (EHR) interoperability and limited computing infrastructure.

Amazon is casting a wide net across the healthcare ecosystem—with initiatives set to disrupt or transform pharmacy, the medical supply chain, health insurance, and care delivery. Retail pharmacy incumbents have been battening down the hatches for Amazon's pharmacy disruption ever since it purchased...

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