Digital ad spending was resilient through a rough economy—and growth is only expected to accelerate in 2021

Investments in Video and Performance-Oriented Ads Drive Pandemic Gains Get the Full Report →

One of the pandemic's overarching effects was accelerated digital transformation across the economy and society. A steep increase in the amount of retail sales transacted digitally buoyed digital ad spending last year and boosted digital advertising's long-term prospects. In The US Digital Ad Spending 2021 Report, Insider Intelligence explores our Q1 2021 estimates of US digital ad spending and analyzes what the pandemic-related trends mean for the ad market in 2021. In full, this exclusive report:

1 Explains how the pandemic affected the US ad market in 2020 2 Discusses the level of rebound that is expected this year 3 Identifies the advertising channels that are holding strong 4 Examines how traditional media are faring during the recovery Get all of these insights and more when you purchase the US Digital Ad Spending 2021 Report for $995. Buy the Report Today →

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