Publishers monetizing with ecommerce are becoming increasingly viable touchpoints in the path to purchase

Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise.

Publishers expect that ecommerce will become a greater revenue source in 2021, according to a December 2020 Lotame survey. A majority (62%) of US publishers said they expected ecommerce to rank among their three biggest revenue sources in Q1 2021—and 36% said it would be their biggest source of revenues.

Additionally, affiliate advertising ranked among the top three revenue sources for 31% of respondents, with 9% anticipating it to be...

Report Preview The Publishers and Commerce 2021 Report * This chart and data were pulled from The Publishers and Commerce 2021 Report by Insider Intelligence. Purchase the report below for immediate access. Get the Report Today Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise. Publishers expect that ecommerce will become a greater revenue source in 2021, according to a December 2020 Lotame survey. A majority (62%) of US publishers said they expected ecommerce to rank among their three biggest revenue sources in Q1 2021—and 36% said it would be their biggest source of revenues. Additionally, affiliate advertising ranked among the top three revenue sources for 31% of respondents, with 9% anticipating it to be... Get the Report Today Other Related Reports The Blockchain in Payments Report Blockchain is attracting enormous interest on the back of surging cryptocurrency valuations and increasingly high-profile payment integrations... ACCESS FULL REPORT The Credit Cards in the 'Next Normal' Report After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020... ACCESS FULL REPORT To learn more about Insider Intelligence and our Ecommerce & Retail coverage, click below and fill out the form, and a member of our team will be in touch with you. Learn More

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