How the identity crisis adds to long-standing marketing challenges |
| |  | | | Hi ,
Attributing revenues to marketing touchpoints is one of marketers' biggest challenges—and it's getting harder. Marketers are up against long-established obstacles plus new identity-related disruptions with the loss of third-party cookies and the Identifier for Advertisers (IDFA).
We invite you to download a complimentary copy of our analyst report, "Ad Measurement and Revenue Attribution 2021: Identity Crisis Adds to Long-Standing Challenges." In this report, you'll get a look at how marketers are confronting ad measurement and revenue attribution pain points, including:
- Why a holistic view of revenue attribution will help you move marketing forward
- Best practices and how to prepare for post-cookie attribution methods
- How the identity crisis presents new challenges, and an opportunity to reevaluate current approaches
- The future of measurement and attribution
This eMarketer report is presented by Acxiom. | | | | | |
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