TV and digital video upfronts look to bounce back in 2021 after a challenging year

Advertiser Commitments Resurge Get the Full Report →

After a turbulent 2020, TV networks are hoping for a return to normalcy and to lock in more advertising commitments during this year's annual upfront negotiations. In The Upfront TV and Digital Video 2021 Report, Insider Intelligence includes our latest forecasts for upfront TV and upfront digital video ad spending. In full, this exclusive report:

1 Forecasts how much money will be spent on linear TV advertising during the upfronts 2 Discuss whether or not advertisers are spending more upfront dollars on streaming services 3 Describes how advertisers expect upfront transactions to become more flexible 4 Examines what advertisers look for in upfront presentations Get all of these insights and more when you purchase The Upfront TV and Digital Video 2021 Report for $995. Buy the Report Today →

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