Extended reality (XR) technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR) are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.
For the past several years, the market for VR and AR has steadily increased, albeit not dramatically. Last year, SuperData Research estimated that combined consumer VR and AR revenues worldwide would grow from $6.2 billion in 2019 to $6.7 billion in 2020. However, the firm expects 2021 to be a turning point when growth in both XR technologies accelerates, propelling revenues to $11.3 billion by 2023.
VR and AR are different technologies growing at different rates, but the pandemic appears to have galvanized the market for both, deepening interest and development for...
 | Report Preview  * This chart and data were pulled from The US Virtual and Augmented Reality Users 2021 Report by Insider Intelligence. Purchase the report below for immediate access. | | | Extended reality (XR) technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR) are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.
For the past several years, the market for VR and AR has steadily increased, albeit not dramatically. Last year, SuperData Research estimated that combined consumer VR and AR revenues worldwide would grow from $6.2 billion in 2019 to $6.7 billion in 2020. However, the firm expects 2021 to be a turning point when growth in both XR technologies accelerates, propelling revenues to $11.3 billion by 2023.
VR and AR are different technologies growing at different rates, but the pandemic appears to have galvanized the market for both, deepening interest and development for... | | | Other Related Reports |  The coronavirus pandemic led to an increase in gaming usage and viewership of gaming video content (GVC). This resulted in heightened monthly usage... ACCESS FULL REPORT |  Livestreaming has gained newfound relevance amid the ongoing coronavirus pandemic. Viewership has grown across... ACCESS FULL REPORT | | |  To learn more about Insider Intelligence and our Technology coverage, click below and fill out the form, and a member of our team will be in touch with you. | | | | |
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