CHART: Digital media content is increasingly being accessed through mobile devices

Digital Media Chart Of The Day Digital media content is increasingly being accessed through mobile devices Margaret Boland | September 24, 2015 Want to receive more free charts from BI Intelligence? Sign up here » Digital media consumption in the US is steadily increasing as users are spending significantly more time accessing content on mobile devices, particularly through mobile apps, according to a new report published by comScore. In June 2015, total digital media usage nearly doubled from two years earlier; this was largely bolstered by the incredible 90% increase in consumption of media on mobile apps. As a note, comScore considers mobile to include both tablets and smartphones.  Here are some key takeaways of the data: Time spent consuming digital media increased across the board. Although mobile apps exhibited by far the largest growth over two years, consumption via desktop grew 16%, and consumption via mobile browser grew 53%.  Mobile apps surpassed desktop as the leader in digital media usage. Total time spent consuming digital media via mobile apps reached close to 779 billion minutes, compared to nearly 551 billion minutes via PCs.  Mobile accounted for almost two out of every three minutes spent consuming digital media. Mobile, including apps and browsers, accounted for 62% of time spent on digital media, whereas desktop accounted for 38%. Mobile apps in particular accounted for 54% of total digital media time spent.  Smartphones are the device of choice for consuming digital media on mobile devices. Smartphones accounted for 71% of the total time users spent consuming digital media on mobile devices (including both mobile apps and mobile desktops) and 44% of the total time users spent consuming digital media, overall. Get Daily Industry Insights with the INSIDER Newsletters from BI Intelligence Do you need to stay ahead of the latest trends in digital? Subscribe to the daily INSIDER newsletters covering mobile, digital media, e-commerce, payments and the Internet of Things. Select your INSIDER edition or subscribe to all five. Get started today » Click here to start your subscription today » Did someone forward you this email? Sign up to receive free Charts Of The Day in your inbox. Copyright © 2015 Business Insider, Inc. All rights reserved. The email address for your subscription is: nguyenvu1187.love5@blogger.com Manage your email preferences   |   Unsubscribe Business Insider RSS Feed   |   Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Ave, New York, NY 10011