Instant Alert: Hugh Hefner's son has a plan to redefine the Playmate

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Hugh Hefner's son has a plan to redefine the Playmate by Graham Flanagan on Sep 26, 2015, 12:22 PM   More than 60 years after it was founded by Hugh Hefner, Playboy is working hard to remain successful and relevant by focusing on a key demographic: millennials. One key to this strategy is Cooper Hefner, the 23-year-old son of the company's founder. Playboy Enterprises CEO Scott Flanders tapped Cooper to act as a brand ambassador for the company in the United States and abroad. We talked to Flanders and Hefner, both of whom pointed to one key aspect of the aforementioned shift: a re-examination of what a Playboy playmate should look like. Produced by Graham Flanagan. Additional camera by Ryan Larkin. Follow BI Video: On Facebook   Share the latest business news with your network: Email sent to: nguyenvu1187.love5@blogger.com   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011