CHART: Pinterest drives nearly as much traffic to Etsy as Facebook does

E-Commerce Chart Of The Day Pinterest drives nearly as much traffic to Etsy as Facebook does Cooper Smith | October 02, 2015 When it comes to which social networks drive the most shoppers to e-commerce sites, Facebook is the clear leader; the social networking giant drove 67% of all socially referred e-commerce traffic last year, according to SimiliarWeb. However, when we look at where Etsy's traffic comes from, we see that Pinterest is also a major referrer.   Pinterest drove 31% of socially referred traffic to Etsy in 2014, but only 7.5% of socially referred traffic to all e-commerce sites collectively, according to SimiliarWeb.  Meanwhile, Facebook drove 35% of socially referred traffic to Etsy last year. This suggests that Etsy sellers should have a presence on Pinterest, and marketers and agencies that work with Etsy sellers should be advising them to allocate ad spending for Pinterest. This is particularly true of sellers who deal with products in the beauty, home and garden, and food and drink categories, as those are the most-shared types of products on Pinterest, according to a separate study conducted by ShareThis. Get Daily Industry Insights with the INSIDER Newsletters from BI Intelligence Do you need to stay ahead of the latest trends in digital? Subscribe to the daily INSIDER newsletters covering mobile, digital media, e-commerce, payments and the Internet of Things. Select your INSIDER edition or subscribe to all five. Get started today » Click here to start your subscription today » Did someone forward you this email? Add your email address to our list and receive the E-Commerce Chart Of The Day in your Inbox. It's free! Copyright © 2015 Business Insider, Inc. All rights reserved. The email address for your subscription is: nguyenvu1187.love5@blogger.com Manage your email preferences   |   Unsubscribe Business Insider RSS Feed   |   Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Ave, New York, NY 10011