Athletes and celebrities are crazy about this $32 charity bracelet that has water from Mount Everest and mud from the Dead Sea by Raisa Bruner on Mar 31, 2016, 10:17 AM Advertisement
 The latest celebrity-approved accessory is a silicon bracelet called the Lokai. Like the iconic yellow Livestrong bands of years past, this one promises to distribute a portion of its profits to charity — 10%, in this case. Like the Livestrong, you can wear it 24/7 without worrying about it tarnishing or falling off. But unlike the cheap Livestrong bracelets — which you can buy for $4.99 each — the Lokai is $32 a pop. And instead of sending money to cancer research, you get to choose the charity you want to support. "It's a very millennial take on how to change the world and how to give back," Lokai's 25-year-old founder Steven Izen told Business Insider. Though Lokai has declined to share how many bracelets it has sold, the company has raised over $4 million for charities since the brand's launch in 2013, thanks in part to some serious celebrity support and a strong social media following. SEE ALSO: Meet the 'Man Repeller', the 27-year-old who turned her fashion hobby into a serious business DON'T FORGET: Follow Business Insider's lifestyle page on Facebook! The idea for Lokai came from a bittersweet moment in Izen's life: while enjoying a vacation with his family, he received news that his grandfather had been diagnosed with Alzheimer's. 
His desire to find balance in the midst of the "highest highs" and "lowest lows" turned into the distinctive Lokai design. Instagram Embed:
http://instagram.com/p/BDbLcYALVAo/embed/
Width: 658px
Each bracelet has one white bead encasing water from Mount Everest, and one black bead filled with mud from the Dead Sea — the highest and lowest points on earth, respectively. Izen even found a team of sherpas who could get him the Everest water. Instagram Embed:
http://instagram.com/p/2jsSZzrVAE/embed/
Width: 658px
See the rest of the story at Business Insider
| 
0 comments:
Post a Comment